Introduction
At Hello Zeeland, we believe that honest and reliable guest feedback is essential. Reviews help us continuously improve our service and strengthen the trust of future guests. Each year, we receive thousands of reviews from over 5,000 reservations, coming from various booking channels.
To manage this flow of feedback effectively, we invest around €5,000 annually in professional accounts with Trustpilot and Trusted Shops. This ensures our reviews are visible, reliable, and easily found online.
🌟 Why We Use Trustpilot and Trusted Shops
Credibility and transparency
Reviews on these independent, verified platforms cannot be manipulated, which means guests can trust that every review is genuine. This transparency strengthens Hello Zeeland’s credibility as a brand.
Visibility in Google
Trustpilot and Trusted Shops integrate with Google, so our review stars and ratings appear in search results. This improves our SEO, online visibility, and increases the likelihood that new guests choose Hello Zeeland.
Reputation and brand trust
By maintaining a strong presence on respected external review platforms, we show that we welcome open feedback — building trust and reliability among our audience.
Learn more:
💬 How We Collect and Display Reviews
Trustpilot – for external bookings
Guests who book through external platforms (such as Airbnb or Booking.com) automatically receive a review invitation via our Trustpilot integration. They can review both our service and their accommodation.
These reviews are displayed via Trustpilot widgets on our website — both on the homepage and on each accommodation page — so visitors can read authentic guest feedback directly.
Trusted Shops – for direct bookings
Guests who book directly through Hello Zeeland receive an invitation from Trusted Shops to share their full experience. These reviews focus on the overall booking and stay. We do not apply automatic sentiment analysis here.
👉 Hello Zeeland on Trusted Shops
🤖 How We Select Who Receives a Review Invitation
We only invite guests with a neutral to positive experience to leave a review, ensuring the feedback remains constructive and representative.
Using AI and Enso Connect, we analyze all communication before, during, and after a stay to assess guest sentiment. Enso Connect also provides every guest with a digital guidebook that includes check-in details, home facilities, local tips, and emergency support.
If a guest’s communication shows negative sentiment, we handle this personally instead of sending an automatic review invitation.
💡 How We Respond to Reviews
Each year, we receive thousands of reviews across Trustpilot, Trusted Shops, and booking platforms like Airbnb and Booking.com.
Positive reviews are automatically responded to by our AI assistant, who thanks the guest and acknowledges their feedback promptly.
Negative reviews are handled personally by our team. Due to the high review volume, we may not always be able to respond manually to every single one, but we prioritize this whenever possible.
When a review or issue involves cleaning or property damage, it is automatically sent to Breezeway, our housekeeping and maintenance management system. Our operations team then follows up to ensure the issue is resolved efficiently.
🔚 In Summary
Our approach combines professional review tools, AI-powered analysis, and personal follow-up. Through Trustpilot, Trusted Shops, Enso Connect, and Breezeway, we ensure that every guest is heard, every review counts, and every issue is addressed.
Step by step, we’re building a trusted brand — one satisfied guest at a time.